CHANNEL MARKETING SPECIALIST

MÔ TẢ CÔNG VIỆC

1. Channel Marketing Planning & Execution

- Develop communication plan co-operating with strategic retailers (The Gioi Di Dong, FPTShop, Viettel store, CellphoneS...) to launch new smartphone and promote monthly sales-oriented communication

- Manage campaign execution with strategic retailer from online to offline including Content Production, KOL, Livestream, Media Buying, E-commerce landing page, POSM, Event/Activation

- Create creative briefing and work with in-house production team to produce campaign assets using on retailers’ channels.

- Develop & Optimise content on retailer website to deliver Product USP that meet user demand (Product page content, Landing page Optimization)

- Do tracking and optimizing brand presentation on retailers’ platforms.

- Build up good relationships with strategic retailers.

- Regularly have meeting with sales department and partners to capture current business trends, to ensure that marketing programs support sale team to achieve sale target.

- Report and evaluate effectiveness after all campaigns.

2. KOS (Key Opinion Sales) Content Management

- Develop KOS content strategy from planning content direction, developing creative briefs, guiding execution, to tracking performance and optimizing content effectiveness.

- Partner with Training team to deliver authentic product storytelling, ensuring brand message consistency and maximizing engagement impact.

- Track and analyze KOS content performance, evaluate key metrics, and provide actionable recommendations to improve engagement, reach, and campaign effectiveness.

* Kinh nghiệm / Kỹ năng chi tiết:

KINH NGHIỆM YÊU CẦU

- Bachelor's degree in Marketing, Business administration, International Relations or related background;

- Having experiences in Account Management and Social Media Content are advantages

- At least 1-3 year of experience in related field;

- Excellent Writing, Presentation and Negotiation skills;

- Excellent English skill;

- Update trends, especially social, youth culture and mobile market trend; good sense of design

- Time management skills; can work under high pressure

- Sale-oriented, detail-oriented; result-oriented, can do attitude and positive thinking

- Independent, self-motivated with excellent interpersonal and communication skills.

- Positive thinking with a strong willingness for adapting any changes